Content, outreach, and ads. One compounding system.

The problem with fragmented growth

Most B2B companies piece together content, outreach, and ads from different vendors. Nothing connects. Nothing compounds. And the agencies promising results often disappear once the invoice clears.

1. Three agencies, zero integration

   One for content. One for outbound. A freelancer for design. They don't talk to each other. Founders report losing $15K+ across agencies that misidentify the ICP, deliver zero meetings, then quietly disappear.
2. The tools exist. The execution doesn't.

   Clay, Apollo, Instantly, Smartlead. The stack costs $500-800/mo in subscriptions. Running it properly takes 2-3 full-time people at $15K-25K/mo. And 40-60% of the lead data you pull is invalid before you even start.
3. Cold outbound alone is dying

   Average reply rates have dropped below 5%. Domains burn out after 1-2 weeks. Decision-makers receive 98+ messages daily. Without content warming your prospects first, you're just adding to the noise.

Built from real results. Now productised.

This system wasn't designed in a pitch deck. It was built inside a real company, run by one person, and used to grow that company's pipeline from zero outbound to consistent deal flow over 15 months.

One deal pays for the entire year.

One closed deal from the system covers 6-12 months of investment. Every month without it is pipeline your competitors are capturing instead.

Zero lock-in. Full ownership. No exceptions.

Questions

• Why not just use Clay ourselves?+

  The DIY stack is real. But Clay alone doesn't send emails, manage deliverability, write content, or run ads. You need Clay plus a sending tool, plus warm-up infrastructure, plus verification, plus a copywriter, plus a designer. That's 2-3 full-time people at $15K-25K/mo. We run the entire system so you don't have to.

• How quickly will we see results?+

  Month 1 is infrastructure and calibration. Domains warm up, content starts publishing, data starts flowing. Months 2-3 hit benchmark. We don't promise "15 guaranteed meetings" because that's how agencies scam you. We set expectations with data, not hype.

• Do we own everything?+

  Yes. Lists, inboxes, domains, accounts, content, creative assets. Full CSV export on exit. Unlike agencies that lock you into their infrastructure, everything we build is yours from day one. You stay because it works, not because you're trapped.

• What's the minimum commitment?+

  3 months. No long-term lock-in. The system needs time to calibrate. Most clients stay because the pipeline speaks for itself.

• How is Yeta different from hiring in-house?+

  Running this system in-house requires 2-3 full-time people (a Clay specialist, a copywriter, and a campaign manager) at $15,000-25,000/mo fully loaded. Plus $500-800/mo in tool subscriptions. Yeta delivers the same output from $4,750/mo with no hiring, no training, and no management overhead.

• How is Yeta different from using multiple agencies?+

  Most B2B companies end up with one agency for content, another for outbound, and a freelancer for design. They don't talk to each other, nothing compounds, and you're managing three relationships. Yeta replaces all of them with one integrated system where content feeds outreach, outreach informs content, and ads amplify what's working.

• Does Yeta comply with GDPR?+

  Yes. All outreach is conducted under legitimate interest provisions of GDPR. We only contact business professionals at their professional email addresses regarding services relevant to their role. Every message includes a clear opt-out mechanism. We do not purchase consumer data or contact personal email addresses.

• What industries does Yeta work with?+

  Yeta works best with B2B companies in SaaS, professional services, recruitment, fintech, Web3, PropTech, B2B events, managed service providers, and agencies or consultancies. The system is built for companies with 5-150 employees and a clear ICP who need a predictable pipeline.

• What reply rates should we expect?+

  Industry average for cold email is 1-3%. With Clay-enriched personalisation across multi-channel sequences, we typically see 5-12% positive reply rates once the system is calibrated (month 2-3 onwards). These aren't vanity metrics. A "positive reply" means the prospect has expressed genuine interest or agreed to a conversation. The compounding effect matters too. By month 4-5, prospects who've seen your LinkedIn content before receiving an email reply at significantly higher rates than cold-cold outreach.

• How do you handle email deliverability?+

  Deliverability is infrastructure, not luck. We set up dedicated sending domains with SPF, DKIM, and DMARC authentication. Each inbox warms for a minimum of 3 weeks before any campaign sends. We cap sending at 30 emails per inbox per day. We use text-only emails with no HTML, no images, and no tracking pixels. Open tracking is disabled because it kills deliverability. Every email includes an unsubscribe mechanism. We monitor bounce rates and sender reputation daily and rotate domains proactively before they degrade.

• What if the ICP needs adjusting mid-campaign?+

  It almost always does. The first month is deliberately a calibration period. We start with your best hypothesis of who to target, run enrichment and outreach against it, and use the data to refine. Reply patterns tell us which segments respond, which messaging angles resonate, and where the gaps are. By month 2, the ICP is sharpened by real market feedback, not assumptions. Adjustments are part of the system, not a change order.

Five slots. Launch pricing. Then it closes.

Before this opens up more broadly, there are five founding partner slots available. Setup fee waived and 15-20% off the monthly retainer for the first three months. In return, a 30-minute case study interview at 90 days.